As Director of Marketing and Product Management for Westlake Royal Stone Solutions, Sarah has successfully coupled her design talents with business acumen to refresh, refine and distinctly position five standout brands in the North American market and abroad. She continues to provide design direction for the brands’ variety of best-selling modern profiles and trend-forward color palettes while also developing tools and merchandising for the commercial success of the multi-brand portfolio. By delivering a steady stream of compelling articles, interviews and technical resources to the market, Sarah has also established herself as a subject matter expert and industry thought leader.
Her expertise and industry acumen are founded on more than 15 years of experience in the manufactured stone veneer and outdoor living products categories. Prior to joining the stone industry, Sarah honed her talent as a designer in custom residential and model home design, where she was responsible for identifying and leveraging trends while refining the aesthetic appeal of a variety of home spaces. Since joining the stone industry more than a decade ago, she has worked with passion to transform the look and feel of decorative, manufactured stone by providing distinctive creative direction throughout the product design process. She has also worked diligently to enhance the prestige of the category through various marketing and promotional efforts targeted at masons, builders, designers, architects and consumers.
To keep her finger on the pulse of emerging trends and the biggest “asks” of tomorrow, Sarah works closely with colleagues on the sales and product management teams, as well as industry influencers and other trendsetters in color and design. By collaborating across this wide network of stakeholders, she is able to build and spearhead strategies that will elevate each brand’s presence in the market while concurrently promoting the Westlake Royal Stone Division as a sought-after source for cladding solutions and forward-looking industry leadership.
The Westlake Royal Stone Division consists of five powerful brands: Cultured Stone, Eldorado Stone, Dutch Quality Stone, StoneCraft Industries and Kindred Outdoors + Surrounds.
Call: 425.864.3868
Email: [email protected]
Click: Connect on LinkedIn
