EMPAVA 2024 KBIS RECAP
PR.0™ | Social Media | Creative
EMPAVA Team,
- 117,000 DCW registered visitors
- Over 41,500 KBIS registered visitors
- Over 670 exhibitors - a 30% increase from 2023!
Media Meetings
- Barter House x ARC Collective
- USA Today Network
- Retail Observer
- SANDOW Design
- Contractor Magazine
- Luxe Interiors + Design
- PRODUCTS
- Custom Builder
- Pro Remodeler
- Design Milk
- Kitchen & Bath Design News
- Qualified Remodeler
- Forbes
- KBB (Kitchen & Bath Business)
- Remodel Media
- Apartment Therapy
Editorial Coverage
- Picked up by:
- Ocean Home Magazine: Kitchen and Bath Industry Show 2024 Announces DesignBites and Kickstarter Competitions
- Reviewed (USA Today): The Reviewed Awards: KBIS 2024- 15 winning products for your kitchen and bathroom
Awards
- DesignBites Finalist
- The Arianna Innovation Series Induction Range was selected as a finalist, which earned EMPAVA a 5-minute spot on the KBISNext Stage to present the brand and product.
- Panel of 3 judges included interior, kitchen and bath design industry professionals:
- Executive Home Director at Apartment Therapy
- CEO and Creative Director at John McClain Design
- Principal Architect at Eolo A&I Design
- Best of KBIS Finalist
- Our submission of the Arianna Innovation Series Induction Range was selected as a finalist, bringing a number of editors into the booth for judging, and EMPAVA's inclusion in the Best of KBIS award ceremony on the KBISNextStage.
- Judging panel included 5 design professionals:
- Owner and Principal Designer, Arianne Bellizaire Interiors
- Founder and Principal Designer, Nar Design Group
- Principal, Swati Goorha Designs
- CEO and Principal, LiLu Interiors
- General Contractor and Principal Designer, Superior Construction and Design
- USA Today's Reviewed Awards KBIS 2024 Winner
- The Arianna Induction Series was selected as a publication "favorite", from the show's newest appliance innovations.
Social Statistics
KBIS 2024 Content Highlight
Pre-KBIS Brand Awareness
Engaging Audiences During KBIS 2024
DAY 1 CONTENT
DAY 2 CONTENT
DAY 3 CONTENT
Cross-Platform Performance (Feb 24 - Mar 2)
Post-KBIS Content
Booth Mermaid Highlight
Social Media Advertising Highlight
- Pre-Show: Brand Awareness Campaign (Feb 20-26)
- Interest-based audience targeting
- Pre-Show: Instagram Boosts (February)
- Interest-based audience targeting
- Pre-Show: Geo-Targeted Brand Awareness Campaign (Feb 25-27)
- Interest-based audience targeting + Geo-targeted @ Las Vegas Airport
- During Show: Geo-Targeted Brand Awareness Campaign (Feb 26-29)
- Interest-based audience targeting + Geo-targeted @ Las Vegas Convention Center
- During Show: Geo-Targeted Booth Mermaid & Giveaway Campaign (Feb 26-29)
- Content of mermaid & booth captured @ KBIS for campaign
- Mix of Instagram Boosts & Brand Awareness Campaign to generate booth traffic
- Interest-based audience targeting + Geo-targeted @ Las Vegas Convention Center
Creative
Booth Graphics
The Merlot team designed a number of the graphics displayed in the KBIS booth, including the mermaid 'enter to win' signage and the signage featured on the booth walls.
Agency Capabilities Summary
Agency Capabilities Summary
- REDiscover™ Session: Brand Survey, Brand Engineering & Brand Blueprint
Strategic Marketing Plan Development
- Activated REDiscover in 2022
- Public Relations/Media Relations
- Active for EMPAVA
- Social Media/Content Marketing
- Influencer Marketing/Management
- Active for EMPAVA
- Media Planning/Buying (incl. Adwords, Social Ads, etc.)
- Creative/Graphic Design
- Active for EMPAVA
- Market Research
- Events/Promotions
- Interactive Solutions