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EMPAVA 2024 KBIS RECAP

PR.0™ | Social Media | Creative
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Merlot Marketing® 2024

EMPAVA Team,

KBIS 2024 brought in the highest attendance rate to date, while EMPAVA debuted its largest booth and full suite of new products. With loads of sales and media meetings, two award shows, a live mermaid, tons of social media activity, and more, the show was an all around success!

This year, KBIS 2024 hosted:

  • 117,000 DCW registered visitors
  • Over 41,500 KBIS registered visitors
  • Over 670 exhibitors - a 30% increase from 2023!



Media Meetings

  • Barter House x ARC Collective
  • USA Today Network
  • Retail Observer
  • SANDOW Design
  • Contractor Magazine
  • Luxe Interiors + Design
  • PRODUCTS
  • Custom Builder
  • Pro Remodeler
  • Design Milk
  • Kitchen & Bath Design News
  • Qualified Remodeler
  • Forbes
  • KBB (Kitchen & Bath Business)
  • Remodel Media
  • Apartment Therapy

Editorial Coverage

15 total pieces of coverage garnered so far, from pre- and post-KBIS pitching, as well as through media meetings during the show. Merlot will share future coverage as it comes through.

Click title to view coverage.

Awards

  • DesignBites Finalist
    • The Arianna Innovation Series Induction Range was selected as a finalist, which earned EMPAVA a 5-minute spot on the KBISNext Stage to present the brand and product.
    • Panel of 3 judges included interior, kitchen and bath design industry professionals:
      • Executive Home Director at Apartment Therapy
      • CEO and Creative Director at John McClain Design
      • Principal Architect at Eolo A&I Design
  • Best of KBIS Finalist
    • Our submission of the Arianna Innovation Series Induction Range was selected as a finalist, bringing a number of editors into the booth for judging, and EMPAVA's inclusion in the Best of KBIS award ceremony on the KBISNextStage.
    • Judging panel included 5 design professionals:
      • Owner and Principal Designer, Arianne Bellizaire Interiors
      • Founder and Principal Designer, Nar Design Group
      • Principal, Swati Goorha Designs
      • CEO and Principal, LiLu Interiors
      • General Contractor and Principal Designer, Superior Construction and Design


Social Statistics

In the Moment, Every Moment

KBIS 2024 Content Highlight

Pre-KBIS Brand Awareness



Engaging Audiences During KBIS 2024

DAY 1 CONTENT

^^^ Check out this recap of all stories shared to EMPAVA's Instagram Stories on Day 1 of KBIS 2024!


DAY 2 CONTENT

^^^ Check out this recap of all stories shared to EMPAVA's Instagram Stories on Day 2 of KBIS 2024!


DAY 3 CONTENT


^^^ Check out this recap of all stories shared to EMPAVA's Instagram Stories on Day 3 of KBIS 2024!

Cross-Platform Performance (Feb 24 - Mar 2)


Post-KBIS Content


Booth Mermaid Highlight

EMPAVA hosted a live mermaid in this year’s booth, where attendees were invited to scan their badges in the booth to be entered to win the new Whirlpool Bathtub.

+ attendees were offered 5 BONUS ENTRIES if they took a photo and posted it on social media!

EMPAVA was tagged in a total of 20 bonus entries posts during the show!

Social Media Advertising Highlight

Paid Social Campaign Overview

  • Pre-Show: Brand Awareness Campaign (Feb 20-26)
    • Interest-based audience targeting
  • Pre-Show: Instagram Boosts (February)
    • Interest-based audience targeting
  • Pre-Show: Geo-Targeted Brand Awareness Campaign (Feb 25-27)
    • Interest-based audience targeting + Geo-targeted @ Las Vegas Airport
  • During Show: Geo-Targeted Brand Awareness Campaign (Feb 26-29)
    • Interest-based audience targeting + Geo-targeted @ Las Vegas Convention Center
  • During Show: Geo-Targeted Booth Mermaid & Giveaway Campaign (Feb 26-29)
    • Content of mermaid & booth captured @ KBIS for campaign
    • Mix of Instagram Boosts & Brand Awareness Campaign to generate booth traffic
    • Interest-based audience targeting + Geo-targeted @ Las Vegas Convention Center


Creative

If people like you they will listen to you, but if they trust you, they’ll do business with you. - Zig Ziglar

Booth Graphics

The Merlot team designed a number of the graphics displayed in the KBIS booth, including the mermaid 'enter to win' signage and the signage featured on the booth walls.



Agency Capabilities Summary

Agency Capabilities Summary

Merlot Marketing is a full-service agency and offers the following services as requested, budgeted and approved:    

  • REDiscover™ Session: Brand Survey, Brand Engineering & Brand Blueprint   Strategic Marketing Plan Development
    • Activated REDiscover in 2022
  • Public Relations/Media Relations
    • Active for EMPAVA
  • Social Media/Content Marketing
    • Influencer Marketing/Management
    • Active for EMPAVA
  • Media Planning/Buying (incl. Adwords, Social Ads, etc.)
  • Creative/Graphic Design
    • Active for EMPAVA
  • Market Research 
  • Events/Promotions
  • Interactive Solutions


Questions? Contact Us!

We are happy to walk you through the details. 

hello@merlotmarketing.com | 916-285-9835 | merlotmarketing.com




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